WWF. Integrated campaign.

Brief: Biodiversity of Mediterranean sea is in dangerous.
CREATIVE CONCEPT: Mediterranean sea is a wonder we are not able to replace.
CREATIVE SOLUTION: WWF starts looking for imitators to replace the underworld that is going to die in the future.

PROMOCARD:
Title 1: We hired scorfano's imitators.
Title 2: We hired latterino's double.
Title 3: We hired balestra's imitators.

PRINT FREE PRESS
Fake job offers with link to wwf special landing page mediterranean biodiversity.
Title: We hired fishes imitators. Send your cv on yourjob.com

BANNER CAMPAIGN
On the job searcher's home page we build a banner with the fake job offer.

FACEBOOK APPLICATION
The application is a game. You can choose a fish and look for a friend: he could be the perfect double and share it on his/her personal facebook page.