mercoledì 7 luglio 2010
PAPERMATE. Web site.
Brief: Launch of Papermate new product's range. The new range is made by recycled materials.
CREATIVE CONCEPT: Future is in your hands.
CREATIVE WEB SOLUTION: Create a web site in which every people could share a message for the nature on the HAND WALL wrote in the hands.
In the web site every person could leave a message and in change Paermate feat Nature conservancy plant new trees in different place of the world.
martedì 6 luglio 2010
STUDIO UNIVERSAL. Integrated campaign.
CREATIVE CONCEPT: The american cinema as it should be.
CREATIVE SOLUTION: The school of american cinema is born. Teacher is Studio Universal
PRINT CAMPAIGN
Tilte 1: Lips must blend gently, leaving just a little space for the tongue to slide inside the mouth. Everything for no longer than 24 seconds.
Tag line: That's a kiss in the american cinema.
Title 2: The blood must splash vigorously and stain the shirt part of the walls, and leave the victim only few seconds to whisper a unique understandable word.
Tag line: That's a thriller in the american cinema.
SPECIAL EDITION CALENDAR
Every month is a cinema's landscape to hang up on the wall
WEB SITE
The Univeristy of Studio Universal. You can choose a classroom and have an interactive lesson. For example the screaming room, in order to learn the perfect scream or the perfect stab using the web cam. When a visitor comes to the web site, a viral teacher gives you the possibility to make a virtual tour of the college.
WWF. Integrated campaign.
Brief: Biodiversity of Mediterranean sea is in dangerous.
CREATIVE CONCEPT: Mediterranean sea is a wonder we are not able to replace.
CREATIVE SOLUTION: WWF starts looking for imitators to replace the underworld that is going to die in the future.
PROMOCARD:
Title 1: We hired scorfano's imitators.
Title 2: We hired latterino's double.
Title 3: We hired balestra's imitators.
PRINT FREE PRESS
Fake job offers with link to wwf special landing page mediterranean biodiversity.
Title: We hired fishes imitators. Send your cv on yourjob.com
BANNER CAMPAIGN
On the job searcher's home page we build a banner with the fake job offer.
FACEBOOK APPLICATION
The application is a game. You can choose a fish and look for a friend: he could be the perfect double and share it on his/her personal facebook page.