mercoledì 7 luglio 2010

PAPERMATE. Web site.


Brief: Launch of Papermate new product's range. The new range is made by recycled materials.
CREATIVE CONCEPT: Future is in your hands.
CREATIVE WEB SOLUTION: Create a web site in which every people could share a message for the nature on the HAND WALL wrote in the hands.

In the web site every person could leave a message and in change Paermate feat Nature conservancy plant new trees in different place of the world.

martedì 6 luglio 2010

SPERM BANK. Online film.

STUDIO UNIVERSAL. Integrated campaign.







CREATIVE CONCEPT: The american cinema as it should be.
CREATIVE SOLUTION: The school of american cinema is born. Teacher is Studio Universal

PRINT CAMPAIGN

Tilte 1: Lips must blend gently, leaving just a little space for the tongue to slide inside the mouth. Everything for no longer than 24 seconds.

Tag line: That's a kiss in the american cinema.

Title 2: The blood must splash vigorously and stain the shirt part of the walls, and leave the victim only few seconds to whisper a unique understandable word.

Tag line: That's a thriller in the american cinema.

SPECIAL EDITION CALENDAR

Every month is a cinema's landscape to hang up on the wall

WEB SITE

The Univeristy of Studio Universal. You can choose a classroom and have an interactive lesson. For example the screaming room, in order to learn the perfect scream or the perfect stab using the web cam. When a visitor comes to the web site, a viral teacher gives you the possibility to make a virtual tour of the college.


WWF. Integrated campaign.






Brief: Biodiversity of Mediterranean sea is in dangerous.
CREATIVE CONCEPT: Mediterranean sea is a wonder we are not able to replace.
CREATIVE SOLUTION: WWF starts looking for imitators to replace the underworld that is going to die in the future.

PROMOCARD:
Title 1: We hired scorfano's imitators.
Title 2: We hired latterino's double.
Title 3: We hired balestra's imitators.

PRINT FREE PRESS
Fake job offers with link to wwf special landing page mediterranean biodiversity.
Title: We hired fishes imitators. Send your cv on yourjob.com

BANNER CAMPAIGN
On the job searcher's home page we build a banner with the fake job offer.

FACEBOOK APPLICATION
The application is a game. You can choose a fish and look for a friend: he could be the perfect double and share it on his/her personal facebook page.


CALIFORNICATION. Case history.




NIKE. I-Phone application.

DUREX. Msn application.



Y&R. Moving campaign. Case history.

NISSAN. Special web site and video banner.



CRETIVE CONCEPT: Little brothers have more fun.
CREATIVE WEB SOLUTION: Create a video banner whit very hot car washer. Clicking on the banner, user is linked to the special Juke landing page in which is possible choose the car washer and make them wash the car.

BARILLA. Print campaign.



CNN. Print.


Gold prize at Young Creativity award 2009