ADIDAS. Integrated.

CREATIVE BRIEF: Empower the importance of Adidas official ball of Uefa Champios League.

CREATIVE CONCEPT: Blow up your dreams.

CREATIVE SOLUTION:

Create a very big istallation in the city where the final game of the Uefa champions league will be plaied.

Step one:
Using the official Adidas facebook page to invite peolple at the "Blow up your dreams" event.
All friends of the ufficial Adidas facebook page will be involved to join a new experiece.

Step two:
Create a special page on the ufficial Adidas web site.
The landing page will be connected 24 hours at day with the istallation.
Every people will be involved to write his/her dream to blow up the ball.

Step three:
Create an application game for facebook: Blow up your friends.
Every people using the application will be able to blowing up the face of his/her friends on facebook.

Step four:
Create an I-Phone application.
Blowing inside the I-phone people will be able to blowing up the face of his/her friends.