WWF-No more single-facebook application

Case movie here

NISSAN EVALIA (European launch)

Watch the commercial here.

PHILIP MORRIS-DIRECT PACK

In 2004 Philip Morris started 'Programma Insieme' (literally:
togetherness programme), a loyalty programme aimed at specific
dealers, selected according to the level of service offered, in terms
of selection, visibility and availability.

The programme's partakers are entitled to one or more items listed in
the catalogue, depending on individual dealers.

To increase loyalty and daily contact with dealers, Philip Morris also
created the web portal 'Programma Insieme'.

What we are requesting is to create a papery catalogue, containing all
2012 prices, keeping in mind the main goal: to draw the target
population closer to the digital sphere, increasing the traffic of the
Philip Morris web portal, 'Programma Insieme' and conveying the new
platform's 'Comunicare Insieme 2.0'

Solution:

The "togetherness programme". zip pack

RADIO

Take your earphones and come here.

NISSAN

Watch the commercial here.

SPK: "Compact, roomy, handy. Nissan NV 200 is yours free finance in four years".

SHOOTV

Watch the case movie here

TBWA/ROOM 13

Watch the case movie here

AMNESTY.

Watch the case movie here

ADIDAS. Integrated.

CREATIVE BRIEF: Empower the importance of Adidas official ball of Uefa Champios League.

CREATIVE CONCEPT: Blow up your dreams.

CREATIVE SOLUTION:

Create a very big istallation in the city where the final game of the Uefa champions league will be plaied.

Step one:
Using the official Adidas facebook page to invite peolple at the "Blow up your dreams" event.
All friends of the ufficial Adidas facebook page will be involved to join a new experiece.

Step two:
Create a special page on the ufficial Adidas web site.
The landing page will be connected 24 hours at day with the istallation.
Every people will be involved to write his/her dream to blow up the ball.

Step three:
Create an application game for facebook: Blow up your friends.
Every people using the application will be able to blowing up the face of his/her friends on facebook.

Step four:
Create an I-Phone application.
Blowing inside the I-phone people will be able to blowing up the face of his/her friends.

PAPERMATE. Web site.

Brief: Launch of Papermate new product's range. The new range is made by recycled materials.
CREATIVE CONCEPT: Future is in your hands.
CREATIVE WEB SOLUTION: Create a web site in which every people could share a message for the nature on the HAND WALL wrote in the hands.

In the web site every person could leave a message and in change Paermate feat Nature conservancy plant new trees in different place of the world.

SPERM BANK. Online film.

STUDIO UNIVERSAL. Integrated campaign.

CREATIVE CONCEPT: The american cinema as it should be.
CREATIVE SOLUTION: The school of american cinema is born. Teacher is Studio Universal

PRINT CAMPAIGN

Tilte 1: Lips must blend gently, leaving just a little space for the tongue to slide inside the mouth. Everything for no longer than 24 seconds.

Tag line: That's a kiss in the american cinema.

Title 2: The blood must splash vigorously and stain the shirt part of the walls, and leave the victim only few seconds to whisper a unique understandable word.

Tag line: That's a thriller in the american cinema.

SPECIAL EDITION CALENDAR

Every month is a cinema's landscape to hang up on the wall

WEB SITE

The Univeristy of Studio Universal. You can choose a classroom and have an interactive lesson. For example the screaming room, in order to learn the perfect scream or the perfect stab using the web cam. When a visitor comes to the web site, a viral teacher gives you the possibility to make a virtual tour of the college.

WWF. Integrated campaign.

Brief: Biodiversity of Mediterranean sea is in dangerous.
CREATIVE CONCEPT: Mediterranean sea is a wonder we are not able to replace.
CREATIVE SOLUTION: WWF starts looking for imitators to replace the underworld that is going to die in the future.

PROMOCARD:
Title 1: We hired scorfano's imitators.
Title 2: We hired latterino's double.
Title 3: We hired balestra's imitators.

PRINT FREE PRESS
Fake job offers with link to wwf special landing page mediterranean biodiversity.
Title: We hired fishes imitators. Send your cv on yourjob.com

BANNER CAMPAIGN
On the job searcher's home page we build a banner with the fake job offer.

FACEBOOK APPLICATION
The application is a game. You can choose a fish and look for a friend: he could be the perfect double and share it on his/her personal facebook page.

CALIFORNICATION. Case history.

NIKE. I-Phone application.

DUREX. Msn application.

Y&R. Moving campaign. Case history.

NISSAN. Special web site and video banner.

CRETIVE CONCEPT: Little brothers have more fun.
CREATIVE WEB SOLUTION: Create a video banner whit very hot car washer. Clicking on the banner, user is linked to the special Juke landing page in which is possible choose the car washer and make them wash the car.

BARILLA. Print campaign.

CNN. Print.

Gold prize at Young Creativity award 2009